The Market Opportunity

eSports continues to grow at a rapid pace with year-on-year increases in prize money, viewership, investments and brand involvement. Never has there been a better way to interact with the lucrative 18-25 demographic than through eSports.

SuperData, the leading videogame research and analysis firm, released a Market Brief in October 2015 that estimates eSports viewership will rise to 240M by 2017 and that 32% of eSports fans watch tournaments for the teams and players involved.

SuperData eSports Market Brief OCt 15 - Viewership

The same Market Brief suggests that 69% of eSports fans use mobile Apps to watch eSports with 40% of American eSports fans choosing to use the YouTube Gaming mobile App.

SuperData - eSports Mobile Viewership Oct 15

Advertising with Heero

The Heero App provides a number of exciting opportunities for Brands and Advertisers to interact with eSports fans across the globe. A selection of the options are presented below but we encourage you to get in contact for a no-obligation chat about your goals, timelines and budgets so we can collaborate on producing the best activation plan for you and your products.

– In-App advertising
– Public Competitions
– Exclusive Competitions for Team Subscribers
– Network Activation across All Team Apps

Get in touch today and lets get that campaign started.

 


 

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